Titan's Strategy

goliath Cement Co. is a Greek company founded in 1902 and had Elefsina as its base. It is the leading Greek cement producer with original annual production capacity of about 15 meg tons, in 4 plants located in Greece, 2 in the regular army (Virginia and Florida), 3 in Southeastern atomic number 63 (Bulgaria, Serbia and F.Y.R.O.M.) and 2 in the Middle East (Egypt). Titan controls in total over 40 companies, covering the entire spectrum of wind materials, from aggregates to various types of grey-haired cement, white cement, ready-mix concrete, dry-mix mortars, fly-ash, road transportation, shipments by its own fleet of curiously converted vessels and related support services. It is unity of the largest producers of ready-mix concrete in Greece and the largest quarry operator in the ground (www.titan.gr, 14.02.2008). This project?s target is to evaluate Titan?s strategy. Our research greet involved interviewing a member of the precaution team of the company. We had the p ossibility to interview Ms A. Mamalaki, Titan?s Development passenger car of Human Resources Department of Greece and capture exactly all the canonic points that describe the strategy Titan follows. 2.TITAN?S STRATEGYMISSION STATEMENT?We mien to be a multiregional, straight integrated cement producer, combine an entrepreneurial spirit and operable excellence with respect for people, society and the environment.? (Annual Report, 2006)Figure 1: Titan?s strategy.

Titan?s strategy consists of four basic axes:a)Globalization of the GroupThe anxiety of Titan has as its convention to study carefully the local anesthetic conditions of the market and the company-target (screening), befor e decision making an science, whereas afte! r the acquisition the management of the company invests heavily in forging a common corporate culture among the executives of the Group. The brainstorm of the company in the American market constitutes a real illustrative example. The tremendous demand of cement products in the sound out of Florida, where the macrocosm was rapidly... If you want to get a full essay, commit it on our website: OrderEssay.net

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