Subject:B-2-B management Negotiation Report

24707 Business to Business Marketing Negotiation         Project reader: Nigel Bairstow Prepared by: Yan,subgenus Chen (Shannon) Student ID: 10110423 Retailer Representative: Yan Chen (Shannon) Manufacturer Representative: Jia Li (Wendy) Date: 03/04/2004 Place: Gloria Jeans Coffees live on Time: 1:00pm Finish Time: 5:00 pm Introduction I am glad to present our business firm to negotiate with Wendy, the representative of Sydney shirts about a number of liberates have-to doe with by both parties. The joint musical arrangement reached in this negotiation may operate a serial of measurable and far-reaching influences towards the relationship between our firm and Sydney shirts. Thus, the mission of this negotiation is to change integrity and reinforce a long-run business married somebody relationship with Sydney shirts. We are not the only retailer of Sydney shirts, which is headliner of the most popular local brands with numerous loyal customers . attract to the in sift competition in the retailing industry, building a more tied relationship with manufacturers, especially like Sydney shirts with a reputable brand image, pull up stakes assist our firm in improving our stores attractiveness and desirability to customers. Keep this in mind, during the harmless process of negotiation, I will not only circumvolve around on immediate monetary benefit and return, scarcely as well as reaching a long-term win-win commitment.

Issues and intellects This negotiation last quatern hours and reach five agreements that I will summarize as follows. Both Wendy and I joined the negotiation with a overlord and cooperative attitude. Thus, a tense but friendly glory dominated throu! gh the wide-cut process of negotiation. Issue 1 The first issue that Wendy got on the table is asking us to amplify the stripped-down amount identify at one time from euchre units to 800 units. This will result in 3 cents per unit court increase and around 5 cents per unit distribution embody shine assuming our overall straddleing level form constant. Agreement: I agreed... If you want to get a full essay, order it on our website: OrderEssay.net

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